WISE NGO FUNDRAISING EVENTS
TIMELINE
Sep 22' - Dec 22'
MY ROLE
Marketing Intern
As the Marketing Intern, I handled public relations, found corporate sponsors, and managed partner relationships. I worked directly with business executives, non-profit teams, and journalists to secure funding, coordinate event logistics, write promotional copy, and get our initiatives featured in regional news outlets.
PROJECT OVERVIEW
Women in Sports Empowered HK (WISE HK) runs community programs that use sports to build confidence, leadership, and life skills in women and girls.
To scale these initiatives, the organization relies on strong corporate partnerships and media visibility.
This portfolio highlights the strategy behind pitching to companies and running large-scale events, focusing on two main initiatives: a corporate leadership day with Credit Suisse to introduce high school girls to business environments, and a major community awareness campaign through Operation Santa Claus.
CREDIT SUISSE CORPORATE WORKSHOPS
THE PROBLEM
High school girls, especially from under-resourced backgrounds, rarely get early exposure to corporate environments or female role models in business, limiting their professional confidence and future career aspirations.
THE SOLUTION
Coordinated corporate immersion days with Credit Suisse, organising interactive workshops where teenage girls stepped into corporate offices, engaged directly with industry leaders, and participated in sports-based leadership exercises to build practical life and career skills.
READ MORE
WISE moves as financial giant Credit Suisse gives teenage Hong Kong girls a taste of corporate life
EVENT PHOTOS
OPERATION SANTA CLAUS PARTNERSHIP
THE PROBLEM
Grassroots non-profits require strong regional visibility and high-profile media backing to raise funds, break through deep-rooted cultural stereotypes, and ensure their community sports programs reach a wider audience.
THE SOLUTION
Coordinated community sports programs for under-resourced women/students, and managed the PR pipeline to secure articles in the South China Morning Post (SCMP) to drive regional visibility and boost campaign engagement.
READ MORE
Operation Santa Claus: Hong Kong NGO uses sport to empower women and break down stereotypes
EVENT PHOTOS
